As a special offer this month, CitySearch is offering its new clients a free 60-90 second video profile of their business. The clip can also be embedded on the business owner’s site. “Citysearch has found that local advertisers experience a high click through rate on their videos, demonstrating increased user engagement,” said Jay Herratti, CEO of Citysearch. In May of last year, CitySearch teamed with TurnHere’s network of videographers to produce its advertorial videos. As you might imagine, TurnHere can produce the clips at a much lower cost than broadcast TV, in part because TV stations employ higher-paid photographers with high-end gear. This has been a big obstacle for local TV to get into the advertorial video business — a natural extension for stations to attract new revenue, especially with small and medium businesses.http://www.lostremote.com/2008/08/09/citysearch-begins-free-video-offer/
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