Music network Fuse partnered with Microsoft’s Xbox 360 video-game-entertainment system to bring Xbox Live Marketplace members its Summer of Music series. Fuse will give Xbox Live artist interviews and coverage of festivals such as Bonnaroo, Rothbury, Mayhem, Vans Warped Tour and Bumbershoot. Artists that will be featured include Metallica, Pearl Jam, Jack Johnson, Talib Kweli and My Morning Jacket. This is a free service that will be available from now until late September to more than 12 million Xbox Live users worldwide.Summer of Music will be promoted by both brands. Microsoft will use an e-mail campaign to invite Xbox 360 owners to tune in to the series and it will feature banner ads on Xbox Live, Xbox.com and MSN’s instant-messaging service. Fuse will make segments of the series available on its Web site and will redirect viewers to the Xbox Live platform by using online and on-air promotions.http://www.broadcastingcable.com/article/CA6585414.html?industryid=47174
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