MTV to Launch College Campus Guides

Viacom Inc's mtvU college cable network will launch an online network of campus guides, aiming to be the "Citysearch" of university life. Working with college newspapers and Zvents, a local Internet search and advertising network, mtvU has created sites that offer listings for everything from local night life to bus and dining room schedules, an executive said. Viacom Inc's mtvU college cable network will launch an online network of campus guides, aiming to be the "Citysearch" of university life. Working with college newspapers and Zvents, a local Internet search and advertising network, mtvU has created sites that offer listings for everything from local night life to bus and dining room schedules, an executive said.
http://www.reuters.com/article/marketsNews/idINN2527237120080826?rpc=44&sp=true

http://www.lostremote.com/2008/08/26/mtv-goes-local-with-25-college-sites/