New Web-Only EA Sports Ad Spurred By YouTube Video

Electronic Arts Inc.'s EA Sports posted a video response to a fan who had poked fun at a programming glitch in one of its games. About a year ago, YouTube user Levinator25 posted a video highlighting an error in the EA Sports game Tiger Woods PGA Tour '08 that showed the Tiger Woods character standing on water, then slicing a golf ball into the hole. Levinator25 dubbed it "the Jesus shot." EA Sports' response, recorded in a style similar to its Tiger Woods TV commercials, shows the actual golf pro walking onto a pond and performing the feat. The message that closes the video: "It's not a glitch. He's just that good." The Portland, Ore.-based Wieden+Kennedy ad agency manages the viral efforts for Electronic Arts, one of the world's largest video game publishers. "We've done a lot of viral videos," said EA Sports President Peter Moore. "We believe we're reaching a younger audience than with network television."
http://latimesblogs.latimes.com/webscout/2008/08/ea-sports-samsu.html