Olympics On the Internet Causing Huge Traffic

Online numbers have been big for NBC, as NBCOlympics.com:

-- posted 132 million page views for the first two days, including more than 4 million unique page views for each of the first two days. By comparison, the best day during the '06 Turin Games saw less than 2 million page views.
-- NBC's mobile application saw 2.7 million page views in the past two days.
-- NBC Universal President of Research Alan Wurtzel said, "All three platforms are just on fire. Everyone is very, very gratified." NBC surveys have showed that 90% of viewers only watched the Olympics on TV; 10% watched both; and only 0.2% solely watched on the Internet. Wurtzel: "The notion that the Internet is cannibalizing TV is an urban myth. They are basically complementing each other"
-- The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
-- NBCOlympics.com’s 4.2 million unique users show an increase of 496 percent over the unique users for the opening day of the Athens Games in 2004 (705,000).
-- Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the total for the entire Athens Games.
-- The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
-- NBCOlympics.com’s 4.2 million unique users show an increase of 496 percent over the unique users for the opening day of the Athens Games in 2004 (705,000).
-- Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the total for the entire Athens Games.
--Yahoo's Olympics site, which does not offer any live footage, pulled in a solid 3.3 million unique users on Aug. 9, bringing it within 684,000 users of NBC's traffic and 2 million more than the third place finisher AOL Olympics, which saw over 1 million users log in that day.
http://www.paidcontent.org/entry/419-numbers-from-opening-day-nbcolympicscom-70-million-pageviews-with-no-op/

http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3ia8e70fdc4a7772e3c803661a8cd219fe