Of the $1.5 billion that marketers are expected to spend on advertising tied to the summer Olympic games, only $100 million will go towards online, said Lehman Brothters internet analyst Doug Anmuth during a conference call the investment bank hosted. Naturally, NBC and its marketing partner Microsoft (NSDQ: MSFT), stand to benefit the most from the related digital ad spend. But Anmuth expects Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) to leverage interest in the games, which kicks off in Beijing on Friday, for their sites and should also see some ad dollars heading their way as well. To a lesser extent, Google (NSDQ: GOOG) should benefit somewhat from search activity and from the Olympics highlights that YouTube will be showing as well.
http://www.paidcontent.org/entry/419-online-ad-spend-tied-to-olympics-expected-to-reach-100-million/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment