Last week, ESPN, a unit of Walt Disney Co (DIS.N: Quote, Profile, Research, Stock Buzz), said it may bid for the 2014 Games in Sochi, Russia, as well as the 2016 Games, to be hosted by Chicago, Rio de Janeiro, Tokyo or Madrid. Disney's ABC, which would presumably air the Games in conjunction with ESPN, is second only to NBC in the number of Olympic it has broadcast in the United States. Other likely bidders would include News Corp (NWSa.N: Quote, Profile, Research, Stock Buzz), which owns Fox and has bid previously, and CBS Corp (CBS.N: Quote, Profile, Research, Stock Buzz). Even Internet powerhouses like Google Inc (GOOG.O: Quote, Profile, Research, Stock Buzz), Microsoft Corp (MSFT.O: Quote, Profile, Research, Stock Buzz) or Yahoo Inc (YHOO.O: Quote, Profile, Research, Stock Buzz) could make a play for a share of the Olympics, given the success NBC Universal had with putting 2,200 hours of live coverage on the Web.http://www.reuters.com/article/marketsNews/idCAN2550440520080825?rpc=44&sp=true
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