While NBC faces criticism over its digital offering, over in the UK, the BBC is roaring on with an all-out, open strategy for its biggest ever interactive sports event, comprising multiple live streams, rolling text updates, Flickr photos - and no holding live back for prime time. BBC Sport Interactive head Ben Gallop, a veteran of previous Olympic campaigns, told me video output has doubled and the website clocked more video views in the first two days of these games than during the entire fortnight at Athens 2004: “We’re just seeing enormous traffic, record levels that we’ve frankly never seen before.” “We are not a commercial organisation, NBC are; that may be why they’ve chosen to hold back some of their content from the web. For us, it’s all about universal access, we want universal reach, we’re not about making money, we just want more and more people to access the games in however many ways they want to. There aren’t any limitations for us, I’m sure they have very different considerations.”http://www.paidcontent.org/entry/419-interview-ben-gallop-head-bbc-sport-interactive-taking-olympics-univers/
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