Friday, September 5, 2008

ESPN Partners With EA Sports for NFL Show Enhancements

ESPN, the cable powerhouse that calls itself “Worldwide Leader in Sports,” is looking to extend its domain in virtual worlds by merging video game graphics with real-life sports anchors. The network, which is owned by the Walt Disney Company, has spent the last year working on a new technology with Electronic Arts, the leading game publisher, that would allow ESPN commentators to interact live with realistic-looking, three-dimensional virtual players as they pontificate about coming matches during broadcasts. Boiled down, the complex technology, which will make its debut this Sunday on ESPN’s popular “NFL Countdown” program, involves using an Electronic Arts’ title — say Madden NFL 09 — with specialized digital camera equipment in the studio. Presto: Both real and virtual people move around the ESPN set to demonstrate plays and possible situations.
http://www.nytimes.com/2008/09/05/business/media/05espn.html?_r=1&partner=rssnyt&emc=rss&oref=slogin

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