Wednesday, September 17, 2008 to Unveil New Side Design in January, Later Than Expected will unveil its new site design on January 5, 2009, a couple of months later than originally projected. The new site will feature a 16 x 9 widescreen orientation, a heightened emphasis on video content and a more streamlined overall structure. hile typically ranks in the top three among sports sites each month in third-party traffic reports, the site is regularly criticized both internally and externally for having a less-than-optimal structure for content discovery. "There's going to be a much cleaner, more immersive experience, with a big focus on user-initiated video," said ESPN Exec VP/Multimedia Sales Eric Johnson.
By Eric Fisher, Staff Writer, SportsBusiness Journal

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