ESPN.com to Unveil New Side Design in January, Later Than Expected

ESPN.com will unveil its new site design on January 5, 2009, a couple of months later than originally projected. The new site will feature a 16 x 9 widescreen orientation, a heightened emphasis on video content and a more streamlined overall structure. hile ESPN.com typically ranks in the top three among sports sites each month in third-party traffic reports, the site is regularly criticized both internally and externally for having a less-than-optimal structure for content discovery. "There's going to be a much cleaner, more immersive experience, with a big focus on user-initiated video," said ESPN Exec VP/Multimedia Sales Eric Johnson.
By Eric Fisher, Staff Writer, SportsBusiness Journal