Thursday, September 25, 2008

NBC Adds Six Partners to Digital Health Net; Launches

NBC has added half a dozen new distribution partners to its recently formed NBC Digital Health Network while also launching a new standalone consumer Web site— Announced back in May, NBC Digital Health Network distributes health-related video content to partner Web sites, video-on-demand services, and place-based digital platforms. Since launching, the network has ballooned from three syndication outlets to 15, including the newly announced partners The American Cancer Society, the science and health-related Web site, and the community site Wellsphere. The Health Network’s content includes a mix of clips focused on specific conditions like diabetes and back pain, as well as health-related stories culled together from NBC and its affiliates, such a recent segment produced by WNBC in New York featuring the actress Julianne Moore provide tips on shopping for natural/green products. According to NBC Digital Health Network general manager Mitzi Reaugh, NBC gathers licensing fees from and sells advertising for most of it Health Network partners.But now, beyond its growing distribution, NBC has quietly rolled out a healthy video-centric site to serve as hub for the network—much in the same way that serves as the centerpiece of a vast content distribution network. currently houses 1,600 clips, with roughly 50 being added each day, said Reaugh. The new, likely female-skewing site features banner and preroll ads from the likes of Splenda, Imodium, Schick Intuition Plus and Blackberry Pink.

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