Fantasy sports, where fans select real athletes for make-believe teams, are exploding onto new platforms like smart phones and social networking sites, grabbing the attention of advertisers, wireless carriers and software companies. And with a growing number of people playing casual games on the Internet and a largely untapped market outside the United States, analysts say the market for fantasy sports can only grow. Among companies benefiting from this growth is 4Info, which alerts its users to things like sports scores and celebrity gossip via text message, with its revenue coming from advertisers. Of the half a billion text messages that 4Info expects to send this year, as many as 15 percent will be to people seeking sports results to feed into their fantasy sports teams, said CEO Zaw Thet.
http://www.reuters.com/article/topNews/idUSTRE48O1VN20080925?sp=true
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