Sportgenic is a San Francisco-based digital media and technology company that is focused on monetizing sports sites. The company, formerly named Active Athlete Media, was founded in 2005 by Robert Tas. Sportgenic has more than 350 publisher sites in its Vertical Ad Network and 21 million unique users. The company was ranked the #2 sports entity on Comscore as of July 2008. In April 2008, the company was also recognized as the ‘Official Honoree’ for the twelfth annual Webby Awards. Sportgenic is more than a Vertical Ad Network. The company not only brings ads to sports-related web sites but also provides publishers with a tech platform that includes profiles, photos, event finders, custom search engines, forums, weather forecasts, and other widgets. Sportgenic aggregates sports sites in one place, uses technology to gather user data, and offers advertisers targeted access to users, thereby increasing their ROI on ad investments. The core competency in the Ad Network business is to be able to sell ads across a large number of publisher sites, which very few ad networks have been able to pull off successfully.