Monday, September 8, 2008 Teams With MySpace On ‘Sorority Forever’ Launch

As tries to reintroduce itself as an online video portal, the Warner Bros. Television Group has struck a deal with MySpace to promote one of its new original series, Sorority Forever. The show debuts Monday on and on MySpace, which will have the teen drama one day earlier than the Time Warner (NYSE: TWX) channel’s other syndication partners, who include Dailymotion, Joost, Sling Media, TiVo (NSDQ: TIVO) and Veoh Networks. This is the first programming arrangement that TheWB has made with MySpace, although WBTVG has previously worked the social net on a branded channel for gossip site Sorority Forever comes from director/producer McG and Big Fantastic, the producers of the digital series Prom Queen. In addition to character pages and a tie-in with MySpace Music, the character will also be popping up on Twitter, something that’s seen as having strong promotional value since fans of the AMC series Mad Men have helped galvanize viewers by taking on the roles of drama’s characters on that site.

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