Tuesday, September 23, 2008

Time Inc. And Getty Images Form Joint Venture to Relaunch Life.com

Time Inc.’s Life magazine has gone through several lives; its last incarnation as a newspaper supplement ended last year. Now the company is bringing it back as a website in a partnership with Getty Images (NYSE: GYI). Executives from the two companies made their announcement at the Interactive Advertising Bureau’s Mixx conference. The two will form a new company to oversee the forthcoming Life—Andrew Blau, SVP/GM Time Inc. Interactive, says it’s a 50-50 JV—called See Your World. When it launches in Q109, Life.com will start with 6 million photos and get up to 15 million. Plans call for it to constantly grow with 3,000 new photos a day. Users will also be able to create a Life-branded coffee table book of their own photos. And, of course, an iPhone app is in the works.

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