Tuesday, September 16, 2008

Time Inc. Launches Netflix For Magazines Service

Time Inc has quietly launched its much delayed and much-anticipated online magazine subscription website Maghound. The service, in beta, borrows concepts heavily from Netflix, in that it allows users to choose up to 15 magazines from a broad range of titles for one set monthly fee, with the ability to switch titles at any time. At launch, it has 240 titles. The membership pricing is tiered—three titles for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more, and no annual contract. Memberships can be managed online, from changing magazine title selections to updating personal information and even placing magazine delivery on hold for a temporary period, a la daily newspapers. Additionally, Maghound users will be able to view the titles that are available for a specific month and the expected date of arrival.


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