Friday, September 12, 2008

Virtual Worlds Meets Sports in, Licenses With MLB, NBA, ESPN

Six Degrees Games Inc., a Marina del Rey company, is planning this fall to launch a sports-based virtual world for kids called Members will be able to create avatars, chat with buddies as well as collect virtual trophies for competing in games based on baseball, basketball and extreme sports. In less than two years, the tiny company has scored hard-to-get licensing deals from Major League Baseball, the National Basketball Assn. and ESPN in order to use some of their brands in ActionAllStars.,0,6733127.story

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