Wednesday, September 17, 2008

Yahoo Starts Limited Beta Of Redesigned Home Page

A week after AOL unveiled its new-look front page with lifestreaming and e-mail aggregation, Yahoo (NSDQ: YHOO) is starting limited random beta tests of new home pages—and we mean limited—to less than one percent of users in the U.S., UK, France and India. The beta emphasizes apps from Yahoo and from third parties, including a dashboard with a way to view email from multiple providers similar to that launched last week by AOL (NYSE: TWX). Unlike AOL, though, Yahoo plans more customization and personalization of the home-page experience. Kara Swisher calls it My Yahoo lite. The new page combines what Yahoo calls “broadcasting” elements, which are the same news and resource links for everyone, with “narrowcasting,” which are highly customized home pages made popular by My Yahoo, iGoogle, Netvibes and others. A key addition is the introduction of third party services to the Yahoo home page. For now users can log into their Gmail or AOL Mail accounts and view emails right from This is similar to what AOL unveiled last week. And like AOL, Yahoo has chosen to leave Microsoft out of the party.

No comments: