Wednesday, October 1, 2008
CBS Picks Up IKEA-Created Show After Garnering 300K Views on YouTube
It was a good week for the paradoxical new world of indie-branded entertainment. Illeana Douglas' Ikea-sponsored Web show, "Easy to Assemble," hit YouTube late last week and has nearly 250,000 views. This week CBS "picked up" the show for its website TV.com. The site will have exclusive rights to broadcast each episode on Web and mobile for a week, making it TV.com's first scripted original show.