Wednesday, October 22, 2008

Google Project Attracts 150,000 Ideas

A $10 million call by Google Inc. for beneficial, world-changing ideas has generated more than 150,000 online submissions. The deadline for people to submit ideas for the initiative, called Project 10^100, was Monday. Google employees will now sift through the ideas, submitted in 25 languages, and choose 100 semifinalists by January 27. Funding for up to five winning ideas will be awarded in May. Google launched the ambitious project September 24 to help celebrate its 10th birthday. In announcing Project 10^100 (pronounced "10 to the 100th"), the Internet giant said to hoped to solicit and bankroll fresh ideas it believes will have broad and beneficial effects on people's lives. The project's Web site ( suggested that successful ideas address such critical issues as providing food and shelter, building communities, improving health, granting more access to education, sustaining the global ecosystem and promoting clean energy. As an example, Google cited the invention of the Hippo Water Roller, a barrel-shaped container that holds 24 gallons and can be rolled with little effort like a wheelbarrow, making it easier for African villagers on foot to transport critically needed fresh water to their homes.

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