In the latest wrinkle in film distribution, Gotham indie Gigantic is launching a website offering $3 streams of features alongside their theatrical debuts. Akin to IFC's simultaneous bows in theaters and on VOD, the setup differs from that of Hulu or Snagfilm in that it's a non-commercial Web effort by a pure film distrib as opposed to an aggregator selling ads against streaming content. It also differs from pay sites like Amazon, Netflix or iTunes because it eliminates the lag between theaters and the Web bow. The game plan is that review and media attention generated around theatrical engagements in major cities will help fuel online biz, especially in flyover country. Consumers will pay $2.99 for three days of access to pics.