Rivals.com has launched its first online reality programming, beginning a 10-part video series this week chronicling the beginning of the Univ. of Memphis men’s basketball season. The series, entitled “Full Court Press” and presented by the U.S. Army, will extend to mid-December, with each weekly episode and the finale running about 9-15 minutes each. Veering away from the company’s traditional base in college news and inside recruiting information, the Rivals series explores more behind-the-scenes elements such as players getting in shape, competing for playing time, and moving from last season’s crushing overtime loss in the national title game.http://www.sportsbusinessdaily.com/index.cfm?fuseaction=archive.printArticle&articleId=124984
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