Tuesday, October 7, 2008

Sports Multimedia Content Rankings

Rank Program
---- ------- -------
1 2008 SUMMER OLYMPICS: BEIJING, CHINA
2 NFL SUPERBOWL (Football)
3 MLB WORLD SERIES (Baseball)
4 NFL NATIONAL FOOTBALL CONFERENCE CHAMPIONSHIP (Football)
5 NFL AMERICAN FOOTBALL CONFERENCE CHAMPIONSHIPS
(Football)
6 MLB ALL-STAR GAME (Baseball)
7 MLB AMERICAN LEAGUE CHAMPIONSHIP SERIES (Baseball)
8 NBA FINALS (Basketball)
9 DAYTONA 500 (Auto Racing)
10 MLB NATIONAL LEAGUE CHAMPIONSHIP SERIES (Baseball)
11 NHL STANLEY CUP (Hockey)
12 NCAA MEN'S FINAL FOUR (College Basketball)
13 NFL PRO-BOWL (Football)
14 WIMBLEDON (Tennis)
15 WRESTLEMANIA (Pro Wrestling)
16 NBA ALL-STAR GAME (Basketball)
17 KENTUCKY DERBY (Horse Racing)
18 NBA PLAYOFFS - WESTERN CONFERENCE CHAMPIONSHIPS
(Basketball)
19 NIGHT OF CHAMPIONS (Pro Wrestling)
20 MASTERS (Golf)

Using data from the agency's own primary research, as well as media data from Nielsen, comScore, ePoll, Divinity Metrics and Dow Jones Factiva, the report measures and evaluates the performance of the top televised sports events across multiple media types, including TV ratings, streaming of online video, web traffic, mobile views pess coverage and word of mouth. Additionally, the ranking factors not just the size of the audience but the perceived "appeal" of each event, as well as measures qualitative factors such as how "viewers rate the event," "which viewers would make a special effort to watch these events in the future" and "whether they purchased merchandise around the events."
http://biz.yahoo.com/prnews/081006/ny37171.html?.v=1

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