Wednesday, October 1, 2008

Sports Site Expands Into Non-Sports

Yardbarker, a fast growing network of sports-related blogs and community Web sites, is expanding its male-dominated purview into nonsports fare with the formation of the more content-agnostic YBN Media. The San Francisco, Calif.-based startup has built a network of hundreds of smaller sports sites, ranging from its core community site to team focused fan blogs like The Cub Reporter and, to athlete-penned blogs from the likes of Portland Trailblazer center Greg Oden and New York Yankees pitcher Phil Hughes. The company sells advertising across all these properties, and has landed sponsorships from brands such as Diageo, Budweiser and Sony’s PlayStation, among others. Now, Yardbarker is adding multiple sites to its network that reach a similar men 18-34 demographic. Included in the YBN Media vertical network will be the popular wacky news aggregator, and the sophomoric movie-junkie aimed More entertainment related properties are expected to come on board in the near future, said executives.

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