Yardbarker, a fast growing network of sports-related blogs and community Web sites, is expanding its male-dominated purview into nonsports fare with the formation of the more content-agnostic YBN Media. The San Francisco, Calif.-based startup has built a network of hundreds of smaller sports sites, ranging from its core community site Yardbarker.com to team focused fan blogs like The Cub Reporter and CelticsBlog.com, to athlete-penned blogs from the likes of Portland Trailblazer center Greg Oden and New York Yankees pitcher Phil Hughes. The company sells advertising across all these properties, and has landed sponsorships from brands such as Diageo, Budweiser and Sony’s PlayStation, among others. Now, Yardbarker is adding multiple sites to its network that reach a similar men 18-34 demographic. Included in the YBN Media vertical network will be the popular wacky news aggregator Fark.com, and the sophomoric movie-junkie aimed FilmDrunk.com. More entertainment related properties are expected to come on board in the near future, said executives.http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i8c89c51cf413cfd7f5887e9b656d9d57
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