Tuesday, October 21, 2008

Tom Group, NBA Partner On Chinese Web Sites; Free Live Games Online Daily During Regular Season

The NBA’s digital reach in China is getting a Yao Ming-sized boost from a new deal with Tom Group. The multi-year pact between NBA China and Tom Group means expanded content for NBA.com/China, NBA.com/Taiwan and NBA.com/Hongkong. The China and HongKong siteswill show a live NBA game every day of the regular season—free, with play-by-play in Chinese. Other aspects include live halftime highlights in real time; social network features; personalization; and—a first for Asia—a live daily half-hour highlight show produced by Tom for all three sites and as a prime-time show on CETV. Tom claims 100 million users, 200 million wireless users and 70 million TOM-Skype users.

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