Wednesday, October 8, 2008

YouTube Adds Click-to-Buy Links from Amazon/iTunes

YouTube has added a no-brainer: affiliate download links from Amazon (NSDQ: AMZN) and iTunes for music and other kinds of downloads, from any specific video on its site. For instance, if a user is viewing a video of music artist, then links from Amazon and iTunes will appear on the page for song download. The Google-owned company is touting this as a larger e-commerce platform play, and will add music, movies, TV shows, concert tickets and other products down the line. For now on the music side this has only been enabled for EMI and Universal Music artists...hard to see why others would resist. Also this only works in U.S. as YouTube content partners who are using its content ID system (for managing and anti-piracy) can also enable these links on user-generated content.
http://www.paidcontent.org/entry/419-youtube-adds-affiliate-links-to-its-videos-amazon-and-itunes-downloads/

1 comment:

Anonymous said...

Well I was hoping to beat YouTube to the punch on making an announcement. I have been developing this on my site http://NowScene.com. It seemed only logical for YouTube which is now becoming the place for artists to get exposure, to incorporate links for people to purchase MP3s. I show a link to Amazon next to every live music video I display. Works pretty well. But because the video title also contains location information. I inform my customers to click the link then remove any extra text from the artist information for better results. But I will make improvements in the future.

More power to YouTube's success with this. I certainly believe in the concept since I developed this too. More improvements in the future since this the site is still early stage. But I wanted it documented that I did this first before YouTube made their announcement today.

-Randy O
Founder http://NowScene.com