Monday, November 24, 2008

HBO Sports Using Facebook For PPV Fight Promotion

HBO Pay Per View is enlisting Facebook to promote the upcoming Dec. 6 fight between PPV king Oscar De La Hoya and Manny Pacquiao. HBO is partnering with social media agency Digital Influence Group to create an interactive promotion called “Dream Fight.” The application allows users to place a photo of a friend’s face on a graphic of a fighter in a virtual boxing ring and then enter into a virtual fight with a friend – which HBO hopes will drive viral marketing as users reach out their “friend” lists on Facebook.

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