Thursday, December 11, 2008

AOL Sports FanHouse Builds E-Commerce Site

AOL Sports has partnered with sports memorabilia retailer Dreams Inc. to launch FanHouse Fan Shop, an e-commerce hub centered around sports merchandise and collectibles. The new e-commerce store is housed within FanHouse, AOL’s two-year-old sports blog. At Shop.Fanhouse.com, visitors can purchase jerseys, sweatshirts, hats and the like from the National Football League, Major League Baseball, the National Basketball League and NASCAR, among other leagues. Down the road, the two companies plan to co-host autograph sessions on FanHouse, featuring sports greats peddling signed memorabilia. FanHouse plans to stream live footage of these sessions.
http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3id2b53d64773aa271bf615a311e5f3146

http://shop.fanhouse.com/
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