Tuesday, December 2, 2008

Athlete Website Strategies Analyzed

In this age when millions of facts are literally available in the palm of our hands, when baseball games can be followed pitch-by-pitch on a computer and football highlights are enjoyed on your phone, top-level athletes and coaches are only beginning to scratch the surface of the Internet's potential for their career and their lives. Some are already big-wave Web surfers: Woods, Kobe Bryant, Lance Armstrong, Maria Sharapova, Dale Earnhardt Jr., Danica Patrick, Curt Schilling, Pete Carroll. Others are muddling their way through with mediocre sites and outdated facts. And still more have yet to catch on, either due to lack of interest or financial motivation.

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