Wednesday, December 3, 2008

Comedy Central Relaunches

Comedy Central has relaunched, positioning the online property as something of a Hulu for stand-up comedy. Starting Wednesday, Dec. 3, will serve up some 5,000 video clips culled from hundreds of stand-up performances by the likes of Patton Oswalt, Zach Galifianakis and Sarah Silverman. Users will also be able to pour over 12,000 text-based jokes that are searchable by topic (“ethnic,” “mental health,” “booty call”) and by comedian. For example, a search for jokes about higher education scared up this one-liner from The Office’s B.J. Novak: “I learned nothing in college. It was really kind of my own fault. I had a double major: psychology and reverse psychology.” The site also offers a comprehensive index of more than 1,000 comedians, giving each a homepage on the site that aggregates their videos, jokes and biographical information. Down the road, Comedy Central plans to provide a set of community tools to allow fans to interact with their favorite stand-ups. Also in the works is an application that will enable amateur jokemeisters to upload their own original material to the site, whereupon the rest of the world will rightfully heckle them without any show of mercy or restraint.

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