Wednesday, December 17, 2008

Duke basketball getting stand-alone Web site

Duke University plans to formally launch a Web site this week dedicated to men’s basketball that represents yet another unique way schools are creating and controlling their own content. will be independent of the Blue Devils’ official athletic site,, and feature player video blogs, game highlights, behind-the-scenes video, and insider information on current and former players. Uncommon Thinking, a Chicago-based agency, designed and developed David Bradley, Duke’s men’s basketball recruiting coordinator, will manage the content of the site day-to-day. The launch expands on blogging efforts by Bradley as well as other content already online specific to the basketball program. JumpTV, which has the rights to, will have access to the content being produced by Blue Planet, but the sites typically will not link to one another and there will not be a formal relationship between the two, which raises questions about the boundaries of Web site rights. “Men’s basketball has been very aggressive and entrepreneurial to try something different

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