Kongzhong.com, a long-established value-added telecom service provider in China, lately launched the Dreaming NBA, a mobile phone-oriented Web game, with big fanfare. The company hoped the new hit would help it chart a new path to sales in the mobile phone game market. At the moment, Web games and mobile phone games have been gaining popularity in China. Unlike traditional games, Dreaming NBA is dependent on instant sport games. Players can get initial operation capital after they register as team managers. And the game is tied up with the real NBA games. Kongzhong.com will grand prizes to winners after each round of games. On top of that, players can establish their own teams and join competition among players. Experts and game players are bullish on the new game for its innovative playing mode and they believe that the new game will make a hit.