Nike Viral Ad Promotes Pink Soccer Cleats, Causing Storm in Europe

Nike has launched a new viral campaign which teams up with the Pink Panther and French football star Franck Ribery. The idea behind the viral is to illustrate the potential speed the boots can offer, but also to show how wearers of the boot can offer the ultimate insult to opponents, by overtaking them in pink shoes.
http://www.brandrepublic.com/Marketing/News/867141/French-footballer-Franck-Ribery-stars-Pink-Panther-Nike-viral/?DCMP=ILC-SEARCH

http://goal.blogs.nytimes.com/2008/12/02/silly-in-pink/?scp=1&sq=nike%20pink&st=cse