Wednesday, December 17, 2008

On The Record Sports offers ‘fresh take on fantasy’, and $5M Prize for Guessing the Correct Super Bowl Score

A San Diego-based fantasy sports startup is seeking to shake up the industry with a potential $5 million top prize and a game model veering sharply from standard, commissioner-style games. On The Record Sports, founded by former Upper Deck executive Jamie Kiskis and backed by a mid-seven-figure sum of venture capital, this week will release a beta version of a predictive-style game in which participants project the statistical performance of players on their favorite team instead of building a personal roster of players from various real-world clubs. The effort is backed by an operational and content partnership with Stats LLC. It also will include a significant social-networking component, an element that continues to entrench itself across fantasy sports. “We felt like the time was right for a fresh take on fantasy,” said Mark De Philippi, On The Record Sports chief executive. “The big boys have pretty much cornered the market on commissioner-style games.”


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