A San Diego-based fantasy sports startup is seeking to shake up the industry with a potential $5 million top prize and a game model veering sharply from standard, commissioner-style games. On The Record Sports, founded by former Upper Deck executive Jamie Kiskis and backed by a mid-seven-figure sum of venture capital, this week will release a beta version of a predictive-style game in which participants project the statistical performance of players on their favorite team instead of building a personal roster of players from various real-world clubs. The effort is backed by an operational and content partnership with Stats LLC. It also will include a significant social-networking component, an element that continues to entrench itself across fantasy sports. “We felt like the time was right for a fresh take on fantasy,” said Mark De Philippi, On The Record Sports chief executive. “The big boys have pretty much cornered the market on commissioner-style games.”http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleID=60987
http://www.ontherecordsports.com/
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