Tuesday, December 2, 2008

Sports Leagues Get Online Boost from Black Friday

Around pro sports, Black Friday was a good day. The NFL recorded an 85 percent increase in sales at NFLShop.com on Black Friday compared to 2007, making the day the league’s third highest grossing sales day. The biggest day was yesterday (Thanksgiving Sunday), followed by Thanksgiving Sunday in 2007. The best sellers since Thanksgiving? Brett Favre’s replica men’s green jersey and youth green jersey, followed by Giants-custom hooded sweatshirts and Eli Manning’s replica men’s blue jersey. Meanwhile, the NBA said its online store recorded its best Black Friday sales ever, more than doubling last year’s figures. Sales at NBAStore.com were up 95 percent for the full weekend. Together, sales at the online store and at the NBA Store in Manhattan rose a combined 38 percent from last year. Chris Paul’s jersey was the top seller over the weekend, followed by NBA team logoed T-shirts. And the league kicked off a 12 days of deals promotion at NBAStore.com today. A new discount will be announced each day. MLB.com, which sold select jerseys at 40 percent off, said sales were up 25 percent compared with 2007.

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