Sports internet TV broadcaster Cycling.tv has agreed content distribution deals with both internet TV service Joost and video search engine Blinkx. In a bid to reach a new audience outside of the biking community, the partnerships will see cycling and biking content, such as professional cycling and Cycling.tv's own programmes, distributed through both of the channels. The site has recently been showing Tour de France highlights and news reports.http://www.nma.co.uk/Articles/34307/Cyclingtv+agrees+content+deal+with+Joost+and+Blinkx.html
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