NBC, CBS, ABC Family, ESPN, and MTV are among several networks experimenting with the marketing possibilities of Twitter, a nascent social-networking service that sends messages in super-short bursts. Popular with young, tech-savvy consumers, Twitter lets registered users send brief updates to groups of fellow Twitter users simultaneously -- via either text messages, instant messages, email or Twitter's home page. The service is free to use. Many use the messages, limited to 140 characters, to detail the minutiae of daily life, such as "goofing off until 4:30." But in the year since its launch, Twitter has attracted the notice of media concerns as a potential new marketing forum. TV personalities, for instance, can use Twitter to send short notes to fans of their shows who've signed up to receive their updates. Media companies "see Twitter as a way to tie properties to the Web and beyond," says Biz Stone, a co-founder of Twitter. "They can use it for promotion and it also can extend the show online."http://online.wsj.com/article/SB118453646990566995-search.html?KEYWORDS=espn&COLLECTION=wsjie/6month
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