A joint venture with MLB, the batting-practice segment drew 72,000 streams to its two-hour presentation on Foxsports.com and MLB.com. And the show was more than just promotion for Fox Sports, which signed up AT&T as the presenting sponsor to the tune of $200,000. That monetization, as well as the audience figures, has Fox Sports looking to bring back the initiative during this fall’s American League Championship Series and World Series. The network is also turning its attention to digital programs around the coming NFL season, at the end of which it will air the Super Bowl. First up will be Fox’s streaming live video from its NFL broadcasting seminar next month in New York. Fans can log on to see producers and broadcasters giving team-by-team breakdowns to the entire Fox Sports NFL staff. During the season, Fox Sports commentators will file online video reports on Saturday nights. The network also may look at streaming other live footage, perhaps even pre-game warm-ups. Hill is also focused on emerging cellphone video-camera technology and utilizing it for the Web.http://www.broadcastingcable.com/article/CA6460438.html
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