Shoppers will be able to review and rate the merchandise sold on Wal-Mart Stores' Web site beginning on Thursday, as the retailer works to expand its online capabilities. Walmart.com Chief Marketing Officer Cathy Halligan said in an interview the retailer decided to launch the new feature quickly following a three-week testing phase in which it received more than twice the number of reviews it was expecting. "It is the No. 1 customer-requested feature," she said of reviews and ratings. Thursday, July 19, 2007
Walmart.com to Let Customers Review Merchandise
Shoppers will be able to review and rate the merchandise sold on Wal-Mart Stores' Web site beginning on Thursday, as the retailer works to expand its online capabilities. Walmart.com Chief Marketing Officer Cathy Halligan said in an interview the retailer decided to launch the new feature quickly following a three-week testing phase in which it received more than twice the number of reviews it was expecting. "It is the No. 1 customer-requested feature," she said of reviews and ratings. 
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment