Thursday, July 19, 2007

Yahoo, GMC to Launch Answers Video Series

Yahoo has partnered with GMC to launch an original video series that leverages Yahoo Answers, the portal’s successful community Q&A platform.The new Answers on the Street show, marries the Yahoo Answers wisdom of the crowds concept with man on the street interviews, with a healthy dose of branded entertainment mixed in. The show features TV’s Keith van Straaten (former host of Comedy Central’s Beat the Geeks), asking average and expert Americans to answer questions posed by the Yahoo community, while also conducting fun and humorous experiments.To date, Yahoo claims that Answers has pulled in more than 90 million unique users and has generated 250 million answers worldwide.
http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003614333

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