CBS Corp., in an effort to “find new ad-revenue streams,” today plans to announce a partnership with four mobile-advertising companies to “sell ads on mobile devices for its entertainment, news and sports programming.” Marketers will be able to “buy text and banner ads for mobile Web sites as well as video commercials for mobile devices” as part of CBS Mobile’s partnership with AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media.http://online.wsj.com/article/SB118593909269684456.html
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