Discovery Communications has bought out the popular green-lifestyle and news site Treehugger. Terms were not disclosed, but our sources say that piece is around $15 million, and that includes performance based earnout as well. The new site will become part of Discovery’s PlanetGreen network, which includes the eco-lifestyle TV network launching next year. Last year, Discovery-owned Animal Planet bought two online pet sites: Petfinder.com and PetsIncredible. Treehugger, based in Brooklyn, NY, was formed in 2004, and offers a mix of text and video news, blogs and advice and also has a user-generated site, Hugg.com. The company says it has about 1.4 million unique monthly visitors.http://www.paidcontent.org/entry/419-discovery-buys-green-lifestyle-blog-site-treehugger-for-about-15-millio/
http://treehugger.com/
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