Through a partnership with Pulse 360, MSNBC.com has created a unique online ad network for independent publishers. Sites that opt into the program paste “boxes” on their sites that combine MSNBC.com content with advertising from one of two sources: Today Show or politics. Publishers get a cut of the respective ad revenue, and MSNBC gets incremental revenue and traffic. “MSNBC.com will be able to aggregate thousands of member sites in its own vertical networks and represent this inventory for sale to advertisers,” explains Gina Stikes, MSNBC.com’s director of marketing.http://www.lostremote.com/2007/08/01/msnbccom-creates-online-ad-network/
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