Time Inc. will roll out online social networking to some of its weekly magazine sites by the end of this year or early ’08, following Sports Illustrated’s success in that area, said John Squires, executive vp, Time Inc. Since Sports Illustrated bought upstart site FanNation.com earlier this year, the site’s number of unique users has climbed to 4 million, said Paul Fichtenbaum, managing editor, SI.com. The site lets sports fans express their rants, check out real and fantasy sports news, and engage in structured debates over the issue of the day. Squires wouldn’t specify which sites would add a social networking component, but Time and People magazines are likely candidates.http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003619947
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