Ridiculous Item of the Day: Geico Uncovers Secrets About Flintstones, Beverly Hillbillies, and Cabbage Patch Kids

Insurance company Geico loves its cavemen so much it will use a whole family of them as part of a trio of TV spots breaking on Thursday. “The real scoop,” via The Martin Agency, Richmond, Va., includes three :30-spots that will air on network and cable starring three pop culture icons: Cabbage Patch Kids, The Beverly Hillbillies and that “modern Stone Age family,” The Flintstones, with Fred and Wilma and neighbors Barney and Betty Rubble. The spots have the look of behind-the-scenes quasi-investigative shows that look at the seamy side of Hollywood stars. In “Cabbage Patch,” we learn about Ben Winkler, who was “one of the first Cabbage Patch Kids.” He was a star as a child, but hit hard times when he became an adult. That is, until he switched to Geico, saved money and became a star on a reality dance show. In “Hillbillies,” we learn via actual footage from the 1960’s TV show that before Jed Clampett found “black gold, Texas tea” on his backwoods farm, which enabled him to move his family to Beverly Hills, he saved money by insuring his car with Geico. And in “Flintstones,” a reporter asks: If Fred earns an average salary by working at the Slate Rock and Gravel Company how can wife Wilma afford to wear such “big rocks” around her neck? The answer: He insures the Flintmobile with Geico.
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