Amazon.com is launching an eBook device called The Kindle, in October, and will be priced at $400-$500 and will wirelessly (over EVDO connection) connect to Amazon’s site. The story says Amazon has been showing the Kindle to book publishers for the last year and has delayed its introduction several times. The screen is B&W, and and has no video capability, but has a keyboard to take take notes when reading or navigate the Web. Also, Amazon will pack some free reference books, and offer feeds from NYT, WSJ and others. One bummer for the industry: Amazon is using a proprietary eBook format from Mobipocket, a French company that Amazon bought in 2005, instead of supporting the open e-book standard backed by most major publishers and companies like Adobe.