Friday, September 14, 2007

Deuce Tennis Magazine Goes All-Digital

Deuce has hit the net. Deuce Magazine, the ATP’s official publication, has unveiled its first online issue, featuring exclusive stories with U.S. Open champion Roger Federer and finalist Novak Djokovic. Launched as an annual magazine in 2002, Deuce will now appear as an all-digital publication on a quarterly basis, showcasing the lifestyles and personalities of ATP players and promoting ATP tournaments. "For five years Deuce Magazine has delivered exceptional editorial and design, but distribution had been limited to just a handful of markets," said Paul Macpherson, Managing Editor, ATPtennis.com. "By transitioning Deuce to the web, through , millions of tennis fans worldwide now have the opportunity to connect with the personalities and lifestyles of the game’s greatest athletes."
http://www.sportsmediainc.com/tennisweek/index.cfm?func=showarticle&newsid=17401&bannerregion=

2 comments:

john said...

Thanks for introducing me to tennisweek.com. Thought of digitization is good as in these days most people are using internet to browse the magazines.

I found similar website recently called www.pressmart.net providing the e-editions of magazines, news papers, journals, etc. Publishers can increase their scribers by using the digital edition of their print editions.

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