The presentation of the primetime Emmy for Creative Achievement in Interactive Television, included in the telecast for the first time, went to Al Gore and Current TV. It started with an Apple product placement as Masi Oka from NBC’s Heroes introduced the category while seated on stage behind a Macbook Pro, then segued into a plug for MySpace when he tossed to virtual first friend Tom Anderson to announce the actual winner by webcam from his office: Current TV. Partners Al Gore and Joel Hyatt then used their product placement, oops, acceptance speech, to talk up the wonders of Current and promise news next month. (The other nominees were MLB Mosaic, BravoTV.com, Disney Channel Broadband Video Player and Yahoo Fantasy Football Television Tracker.) “We are trying to open up the television medium so viewers can help to make television…and reclaim democracy,” Al Gore said in accepting the award.http://www.lostremote.com/2007/09/17/gore-current-tv-win-interactive-emmy/
http://www.paidcontent.org/entry/419-emmys-myspace-apple-and-al-gore/
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