Chinese mobile content distributor KongZhong on Friday announced a multi-year deal with the National Basketball Association (NBA), to operate the NBA's official Chinese mobile site. The site will broadcast live selected NBA games in their entirety, as well as provide game highlights, interviews, wallpapers and ringtones.
http://dmwmedia.com/news/2007/09/14/kongzhong-to-operate-official-chinese-nba-mobile-site
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-14-2007/0004662768&EDATE=
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