NASCAR is now revving up online for Latinos.Tailored for the motor sports growing fan base, NASCAR.com has launched NASCAR.com en Espanol. The tailored Spanish-language Web site features all of the latest news, highlight and action that fans can find on its online progenitor. Run by Turner Sports New Media, the new site, accessible at NASCAR.com/espanol, deploys the same format as NASCAR.COM with a home page, news page, video page and archive section to deliver up-to-the-minute news as well as articles and features. Also available is NASCAR 24/7, a daily broadband video update of news, highlights and storylines from the day on the stock car circuit. Approximately 8.9% of NASCAR fans are Hispanic, a 10% increase over 2001, when Hispanics comprised 8.1% of the NASCAR fan base, according to Scarborough USA+.http://multichannel.com/article/CA6479096.html
http://www.nascar.com/espanol/
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